At Square Enix Montreal, I was the creative director on Space Invaders: Hidden Heroes, an innovative AR mobile game built with an incredibly talented team. With a brand new gameplay built from AI and Machine Learning technology, the game truly invaded the player’s reality!
- Directed team of 40+ talented people to build a game and renew a classic brand, leading our game design and art teams through development
- Established, communicated and maintained the creative direction for an innovative AR experience built on new, proprietary technology
- Built relationships with major partners (Apple, Google, Samsung) with our innovative use case for their devices, through meetings and presentations
- Set the foundations for a new scifi story set in the real world, in which players would join a secret community to find hidden creatures and fight alien invaders, told through the game as well as social media and ARG elements
(Art by the amazing team at Square Enix)
Find and collect Sparks - surprising creatures hidden in the real world, merged with everyday objects! Befriend them and unlock their incredible power! Build your team of Sparks, collaborate with players around the world in a secret community, and fight a terrible threat… Space Invaders!
Characters in Hidden Heroes are wildly varied alien creatures with characteristics of everyday objects!
An example of how characters would be revealed from everyday objects, thanks to new object recognition technology and advanced 3D positioning and object occlusion in Augmented Reality!<
In the game, you could build your collection of characters and send them out to fight the Space Invaders!
Teaser trailer, as we prepared the terrain for a wild renewal of the classic brand of Space invaders!











